What Are The Categories Of Digital Marketing?
Digital marketing is referring to advertising delivered through digital channels that are including search engines, websites, social media, email, and mobile apps. Digital marketing is one of the methods that companies are endorsing goods, services, and brands. Earned, Owned, or Paid, each one of them is representing different brand popularization, advertising, and opportunities to interact with the target audience. These are creating content, strengthening a brand, and generating engagement. It has 2 main pillars of digital marketing that are online marketing and offline marketing. There are some categories of online marketing the following:
- Search engine optimization (SEO)
SEO stands for search engine optimization. This is one of the high ranking on a search engine in the unpaid section that is also known as the organic listings. SEO is one of the optimizing advertising company malaysia online content that a search engine is liking to show as a top result for searches of a certain keyword. SEO is focusing on optimizing your content only for the search engine, not considering humans at all. There are lots of ways to bend and break the rules that are getting your sites to rank high. These are a prime way for black hat SEOs to create a few thousand dollars fast.
- Search engine marketing (SEM)
Search engine marketing is one of the using paid strategies to increase search visibility. Brands are paying for ads to appear as search results on search engine results pages. Some brands are paying for ads to appear as search results on digital marketing in malaysia search engine results pages (SERPs).
- Content marketing
Content marketing is one of the strategic marketing approaches that are focused on creating and distributing such as valuable, relevant, and consistent content. It is one of the attract and retain a clearly-defined audience. This is ultimately drived profitable customer action.
- Social Media Marketing (SMM)
Social media marketing is used for social media websites and social networks to market a company’s products and services. Social media marketing is providing companies with a way to reach new customers that are engaged with existing customers, and promote their desired culture. Social media marketing has purpose-built data analytics tools that are allowing marketers to track how successful their efforts are.
- Pay-per-click advertising (PPC)
PPC stands for pay-per-click that advertisers are paying a fee each time one of their ads is clicked. This is one of the buying visits to your site, rather than attempting to earn those visits organically.
- Affiliate marketing
Affiliate marketing is one of the affiliate earns that are a commission for marketing another person’s or company’s products. The affiliate is simply searching for a product they are enjoying. This is promoting that product and earns a piece of the profit from each sale they make. The sales are tracked via an affiliate that is linking from one website to another.
- Email marketing
Email marketing is sending a commercial message that is typical to a group of people and using email. Every email is sent to a potential or current customer and it could be considered email marketing. It is involved in using email to send advertisements and it is request business, or solicit sales or donations.